Etiwanda Heights: what the public record shows

The Previti Group calls its website "The Truth About Etiwanda Heights." We compared its claims to the City's own emails with the developer and to what Previti's representative told the Planning Commission. Here is where their truth and the record part ways.

Photo: Previti's sign at the Etiwanda Heights site. Scan the code to compare their claims with the record below.

Every citation below points to a page in the City's administrative record for the Etiwanda Heights plan amendment. Most are emails between City staff, the City Attorney, The Previti Group, and Previti's attorneys, sent between January 2025 and January 2026. Others are from the transcript of the December 10, 2025 Planning Commission hearing, where Previti's representative answered commissioners' questions in public. Anyone can request these records from the City. Click any AR number to see the original page.

We've marked each claim with a verdict, and we've included a section on where the developer's website is accurate. We think residents deserve the full picture, not just the parts that help one side.

Who protected existing homes from tall, dense buildings next door?

Credit misplaced

Their truth

Etiwanda Heights was planned to fit the character of the surrounding neighborhoods rather than disrupt them.

At the December 10, 2025 Planning Commission hearing, Previti's representative took credit for protecting existing homes:

"We knew people in the community didn't want to live right next door to that. So that's why we created the density transfer."

AR 2280

The truth

The density transfer idea was Previti's: it offered somewhat lower density next to existing homes in its first two planning areas, while asking to move the unbuilt homes elsewhere in the project AR 9239. But the limits on where that density could go, the part that actually protects existing neighborhoods, came from the City, over the developer's objection.

Previti's position was that a neighborhood could be built as densely as a three-story walkup, which the City said can reach 30 to 35 homes per acre, with no further limit. The City Manager refused:

"We aren't willing to concede to Matt's prior point as we know from experience that is a recipe for disaster (30+ DU next to 6-8 DU). No one in a 1-2 story home on 10,000 SF wants to look up at a 3 story building that completely blocks the sunlight and looms over their backyard."

AR 9263

Previti's attorneys countered with a flat cap of 29 homes per acre, and asked that the neighbor-compatibility protection apply only where properties share a property line, not across a street AR 9287.

Previti proposed moving density around. The City required that it step down gently next to existing homes. Previti's representative then presented the result to the Planning Commission as the developer's own idea.

Did Previti amend the plan to preserve its original character?

Contradicted

Their truth

Previti's "Key Dates" handout says it chose to amend the 2019 plan partly because it wanted a project in keeping with that plan's overall character.

The truth

In its first weeks, Previti asked the City to strip out limits on housing types:

"We want to look at and remove any language in the current SP that limits the product type in each PA… which will allow for maximum flexibility in all planning areas."

AR 7986

Previti's attorney wrote that the alternative was to abandon the Specific Plan and revert to base zoning, and acknowledged that it was the City that "would prefer to maintain the Specific Plan" AR 8030. The same memo asked to remove the express requirement to dedicate the 375-acre Etiwanda Heights Preserve and the 196-acre Deer Canyon Preserve, and to relocate and reduce parks AR 8031.

When Previti later asked for less detailed design standards, the City Manager refused, warning that vague standards had caused problems in the past AR 8142.

At the Planning Commission, a commissioner asked why Previti didn't simply build the 2019 plan it knew about when it bought the land. Previti's representative said the 2019 plan "just doesn't pencil" AR 2282, and explained:

"We knew there was a 2021 general plan which allowed additional density. We knew with that additional density we'd be able to blend and make things work."

AR 2283

Keeping the Specific Plan was the City's preference. Previti bought the land planning to build well beyond it, and said so in public.

Did Previti choose not to use state housing laws?

Overstated

Their truth

Previti says it could have used state housing laws to force approval of a denser project, and chose not to.

The truth

Previti did not pursue a density bonus. But it did rely on state housing law. Its attorneys repeatedly asked the City to approve the first two planning areas using state housing law before the plan amendment was even adopted:

"If we could prioritize anything in the interim, it would be to move PA1 and PA2 forward using the housing laws and existing GP designation while we are processing the SPA."

AR 9089

Previti's representative said the same thing at the Planning Commission: "using the housing law, there's an opportunity to obviously hit the general plan" AR 2279.

In December 2025, Previti's attorneys formally invoked SB 330, a state housing law, for its applications AR 9329. SB 330 locks in the rules that applied when an application was filed.

Previti used state housing law when it helped. It just didn't use every tool available.

Was this a public process, not a closed-door deal?

Contradicted

Their truth

The developer's site says the project "wasn't slipped through behind closed doors" and resulted from a plan that already went through public review.

The truth

The 2021 General Plan went through public review. The 2025 amendment's details did not. The building types, density transfer rules, park obligations, and the 5,780-home figure were negotiated privately among City staff, the City Attorney, Previti, and Previti's lawyers.

Previti's attorneys drafted revisions to the plan text themselves and sent them to the City "for review," to be "finalized between the City and Previti" AR 8145 AR 8248. They also drafted the project description used for the environmental review AR 9296.

When a resident asked why there was no community meeting, the Planning Director answered:

"I can't think of a project in the 20 years I have been here where they haven't done it when staff has suggested it. However, a neighborhood meeting [is] not required by the Development Code and they opted not to do it, even after we recommended it."

AR 9332

Residents first saw the negotiated plan when it arrived at the Planning Commission.

Parks, trails, and open space woven into the development?

Overstated

Their truth

The site promises new parks, trails, and open space woven throughout.

The truth

Previti said it would build only the legal minimum of improved parkland unless it could transfer housing density out of the Edison power-line corridor AR 8164. Its proposal was about 20 acres of improved parks, plus about 45 acres of the unimproved power-line corridor counted as parkland AR 9048.

By the City's own estimate, this many homes would call for roughly 86 to 90-plus acres of parks AR 8033 AR 8116. The City Manager complained repeatedly that Previti was slow to respond on parks:

"Still waiting to hear back from Team Previti on parks… I am concerned at the delay as this should be a simple one."

AR 8200

The developer pushed for the minimum. The City pushed for more.

Homes that match the look and feel of existing neighborhoods?

Contradicted

Their truth

New single-family homes will match the look and feel of existing Etiwanda neighborhoods.

The truth

Rancho Cucamonga requires that at least 25% of new detached homes be single-story. Previti asked to be exempted for its smaller, denser home types, which it said could not fit a single-story layout AR 9296.

The day before the City Council hearing, Previti's attorney asked staff to delete language limiting homes to two stories of living space:

"We would like to remove or revise the following reference: … livable space is limited to 2 stories."

AR 9356

Most existing homes near the site are one or two stories. The developer sought exceptions to both limits.

"Previti didn't double the density."

Misleading

Their truth

The City's 2021 General Plan set the limit of 8 homes per acre years before Previti was involved, so Previti couldn't have doubled anything.

The truth

The 8-homes-per-acre figure did come from the City's 2021 General Plan. But the plan amendment Previti applied for is what brought that density to Etiwanda Heights. Here is how Previti's own representative described the change to the Planning Commission:

"The existing specific plan was designed for essentially four dwelling units to the acre… When you take that to eight, you need additional denser product types."

AR 2286

The total number of homes nearly doubled too. The representative confirmed the 2019 plan "did cap it at 3,000" AR 2279. The amended plan allows up to 5,780.

That number was not fixed in advance. Previti first chose 5,500 AR 7987, then its attorney calculated 5,704 AR 8029, and the City later described 5,780 as a "theoretical maximum" AR 9252.

The added homes have consequences. In July 2025, the City Manager told Previti about a preliminary fire evacuation study:

"At the 5,800 unit number there may be a delay that reaches a level fire has concerns with."

AR 9012

At the Planning Commission hearing, a commissioner told Previti that it had discussed fire-resistant buildings but not how residents would get out AR 2281. The representative pointed to a future Wilson Avenue connection that depends partly on another developer's project AR 2284. The preliminary evacuation finding does not appear in that exchange.

By Previti's own description, its amendment took the plan from about 4 homes per acre to 8, and the evacuation question still deserves a public answer.

Where the developer's website is accurate

The City did adopt the 8-homes-per-acre figure in its 2021 General Plan, before Previti bought the land. State housing laws passed in recent years do limit how much a city can restrict density, and the City has cited those laws as a major reason for amending the plan.

The record also shows City staff pushing back hard on the developer: rejecting a traffic study the City Manager called "riddled with errors" AR 9010, questioning Previti's market study AR 9066, and refusing to let Previti steer the City's independent traffic reviewer AR 9161. Our point is not that the City gave Previti everything it asked for. It's that the protections residents got came from the City pushing back, and the developer's website now presents the outcome as its own good will.

What we're asking for

Check it yourself

The emails cited here are part of the City's administrative record for the Etiwanda Heights Neighborhood and Conservation Plan amendment, "Section I – eMail," pages AR 07952 through AR 09362. Quotes from the December 10, 2025 Planning Commission hearing come from the certified transcript in the same record (AR 02159, with the cited exchange at AR 02277 through AR 02287). You can request copies from the City Clerk under the California Public Records Act. Page numbers above refer to the "AR" stamp at the bottom of each page. Click any AR number on this page to open that page of the original record.

Download all cited pages (PDF)